Last weekend, in typical 4 AM fashion at a warehouse party, I was having a conversation with a guy in a sequined jacket who called himself 2 cent. “No one gives a shit about an $11 album sale anymore. It’s all about the cover charge at the door, and the T-shirts”, he said.
With so much competition, and so many ways to get music for free, artists, especially EDM artists, don’t have the luxury to wait for some big label to turn them into brands. Talent isn’t enough anymore. If you don’t have the social media game down, you’re getting left behind because the kids can’t find you, so the big wigs don’t hear you, and you know what the kids love? Discovering good music for free.
French Express, the self proclaimed protectors of feel good, are my new favorite talent crew, because they do just that. First with Isaac Tichauer’s “Doing What I got”, then Chris Malinchak’s “So Good To Me”, and now with this new track from Moon Boots.
I’m excited to find out who’s next!