Last weekend, in typical 4 AM fashion at a warehouse party, I was having a conversation with a guy in a sequined jacket who called himself 2 cent. “No one gives a shit about an $11 album sale anymore. It’s all about the cover charge at the door, and the T-shirts”, he said.
With so much competition, and so many ways to get music for free, artists, especially EDM artists, don’t have the luxury to wait for some big label to turn them into brands. Talent isn’t enough anymore. If you don’t have the social media game down, you’re getting left behind because the kids can’t find you, so the big wigs don’t hear you, and you know what the kids love? Discovering good music for free.
French Express, the self proclaimed protectors of feel good, are my new favorite talent crew, because they do just that. First with Isaac Tichauer’s “Doing What I got”, then Chris Malinchak’s “So Good To Me”, and now with this new track from Moon Boots.
I got my music junkie high today when I stumbled across Acid Invaders’ remix of Alt-J’s Breezeblocks.
I was wishfully looking up flights to Tomorrowland, and trying to figure out how long I would need to live off of top roman to go, when I realized they’re Belgian. Must be a sign right?!
Acid Invaders released their first techno house album last April. They have their own european digital feel that fuses dubstep influences with ravey synths to hardcore techno beat. According to their site, they incorporate sounds from detroit, wink, dahlback and many other producers into their unique acid soundscape. In 2012 they decided to tour with a true acid live act, injected with robotic voices, dark haunting melodies and strongly-built climaxes – An abstract hypnotism and in-your-face techno that’s starting to detonate international dancefloors.
When I first heard Viceroy’s While We’re in Love (Feat. Ghost Beach), I had it on repeat for like a week. Then I discovered his Mixtapes on Soundcloud, then I saw his picture… I mean ladies, if talent isn’t enough, this guy is destined for success! 😉
Austen Afridi, a.k.a Viceroy is originally from the East Coast, but you wouldn’t know it from his refreshing summery sound. He released his Sunburn EP in 2011, and has been staying busy since. His latest, Solé Fixtape Vol. 6 is perfect for everything from pool parties to car rides. He’s worked with amazing artists like Breakbot, YELLE and St. Lucia. If you’ve got your mind right, add him to your list of ones to watch.